A home out of an eighteenth-century flat, one paint decision at a time. And working on how New New describes itself.
Writing about yourself is a slightly absurd exercise, somewhere between introduction and controlled myth-making, but here we are. I don't use social media, so this page does that job: what I'm working on, thinking about, playing, reading and fixing.
I'm interested in how things become clearer: ideas, organisations, relationships, rooms, lives.
Designed in Portugal. Made in London. At home in Edinburgh. Some assembly is still ongoing.
You entered a code from a different game and it worked. House rules are now in effect: dessert counts as a main course, rules disputes are settled by whoever cooked, and this box does not exist.

Add coffee, a question without an obvious answer, and enough time for it to become a project. Disagreement improves the game. I'm suspicious of any belief that cannot survive a proper argument. A badly explained board game is also acceptable.
The game cannot be won, only improved. The object is to make things clearer, more useful and more alive, without becoming unbearably earnest about it.
WINNING · Everyone leaves a little clearer, a little more curious and ideally well fed. There may still be an argument in progress.
Current rabbit hole: the history of obscure Edinburgh buildings
Play is not decoration. It is how I explore, connect, test ideas and discover what is actually going on.
Freedom matters deeply to me. Not the childish kind where nobody owes anyone anything, but the freedom to choose your own life, paired with the responsibility to be honest about the consequences. I value reciprocity, competence, curiosity and people who mean what they say.
I have strong opinions, but I try not to confuse conviction with certainty. I can be intense. I can be playful. I am usually trying to make things more truthful, more useful or more alive.
Cooking and hosting, and the friends and chosen family around the table. Usually set for more people than planned.
Philosophy, political theory, technology, folklore and druidry, and whatever I'm currently reconsidering. I change my mind here.
An old flat becoming a home: the research, the decisions, the failures, and a lot about paint.
Board games as shared evenings, Magic decks built around a theme, and the systems underneath both. Recommendations included.
Products, brands and organisations, helping make complicated things clear. The professional side lives at newnew.consulting.
Whisky, fragrance, tools and unusually specific purchases, including the ones that didn't work out.
Training and clothing, as part of living well, while keeping it from becoming a personality.
Edinburgh at street level, Scottish landscapes, travel, and the Iberian and Celtic names in the family tree.
A home out of an eighteenth-century flat, one paint decision at a time. And working on how New New describes itself.
Philosophy, culture and systems, mostly. Recommendations welcome.
Board games heavy on administration, which I enjoy. Sundays are spoken for.
Whether training can stay part of living well rather than becoming a personality. So far, yes.
What do you actually do?
I tend to notice the shape beneath the mess. At work that means bringing product, brand, technology and commercial reality into the same conversation, through New New Consulting.
Why is this a rulebook?
Because it is more accurate than a bio and less embarrassing than a manifesto.
Are you available for consulting or roles?
For consulting, yes: start at newnew.consulting. For anything else interesting, find me on LinkedIn, below.
Why is there so much material about paint?
The flat is from the eighteenth century. Getting its colours right started as a duty of care and turned into a research interest. See section 4. This is the standard sequence.
Can I invite you to play a board game?
Yes. I'll explain the rules properly and bring food. I'm gracious in defeat for up to eleven minutes.
How should I contact you?
LinkedIn, below. I treat it as a letterbox, not a feed.
Write to me about work, games, old buildings, Edinburgh, something you think I'm wrong about, or a question worth becoming unreasonably interested in. LinkedIn is the front door.